With a budget of $1,200, the writers, directors, and actors of "Zyzzyx Road" did not expect the movie to be a blockbuster. "Zyzzyx Road" was shown once a day at noon for six days at Highland Park Village Theater in Dallas, Texas, a movie theater rented by the producers for $1,000. The limited release was deliberate: the producers were uninterested in releasing the film domestically until it underwent foreign distribution, but needed to fulfill the U.S. release obligation required by the Screen Actors Guild for low-budget films (films with budgets less than $2.5 million that are not for the direct-to-video market).
The strategy had the side effect of making the film the lowest grossing film of all time, earning just $30 at the box office from exactly six people.